Amazon is seeking a dynamic and motivated Marketing Intern in Singapore for the Amazon Global Selling business. Amazon has online marketplaces in 11 countries, enabling third-party sellers to reach buying customers both locally and globally. Amazon Global Selling team is responsible not only for identifying, marketing to, and managing a pipeline of merchants from the SEA region, but also for supporting high value projects to help expand our global outreach.
The marketing intern will support our online and offline marketing activities by understanding current pain-points/experience of existing and new Sellers from SEA region, identifying and connecting with key service providers, driving marketing campaigns to improve key performance metrics, and developing success stories to increase awareness of Amazon Global Selling in this region.
[More Information about Amazon Global Selling]
A Video about Amazon Services: http://vimeo.com/80936302
Amazon Global Selling: http://services.amazon.com/global-selling/
1. Survey and in-depth study:
develop Survey questionnaire and conduct seller experience surveys and focus-group interviews. Submit a report on survey findings, and steps to be taken to address Seller concerns, if any.
2. Marketing & Seller Education:
Improve key marketing performance metrics by supporting planning and executing online and offline marketing programs & Seller education campaigns. Define campaigns and target audience, build segmentation lists, draft email campaign messages, deploy via marketing automation tools & channels, measure and report campaign performance metrics and follow-up plans. 3. Localization:
Identify key content localization areas in collaboration with marketing managers, and work with localization teams to drive country level localization of marketing assets
4. Utilize CRM tools such as Salesforce.com to track all pertinent account and lead information